Political Services Marketing for Peaceful World

Peace psychology for a peaceful world.

Although the literature in peace psychology has been growing rapidly, many American psychologists are unaware of how conflict is resolved and peace is conceptualized and achieved. This article reviews the long history and broadening scope of peace psychology and introduces a model of peace that is useful for organizing the literature. The model suggests that peace can be facilitated at four dif...

Japan's vision for a peaceful and healthier world.

Health is fundamentally a global issue. Recent outbreaks of Ebola virus disease and Middle East respiratory syndrome have reminded us that global health issues require collective action. The world must unite and countries must establish resilient and sustainable health systems, ensuring that each individual is secure and receives the highest attainable standard of health. Japan has been a longs...

A Proposal for Political Marketing

Political Parties and Political Marketing ‘ Strategies ’

This conceptual paper focuses on political marketing „strategies‟ in the context of major British political parties. There is consideration of the underlying drivers that are encouraging the adoption of the political marketing approach. It is debated whether political parties actually have political marketing „strategies‟. The difference between political marketing and political campaign strate...

Marketing and the Political Environment

THIS ARTICLE DISCUSSES THE NATURE and function of various political processes which affect resource allocation to libraries and explores how to analyze these processes accurately. It discusses the marketing of library “products” through supplementing traditional measures of input and output with considerations of impact and by seeking to adapt and express library products in terms of the cognit...